Brayden Pleasants (B.S.’13/B) craved sweets during his late-night study sessions as an undergraduate at Virginia Commonwealth University. But unless he had a candy bar or stash of cookies tucked away, he couldn’t get his sugar fix. Pleasants, a business major, recognized a potential market and, in March 2014, opened the late-night cookie delivery service Red Eye Cookie Co. to satisfy the sweet-tooth cravings of other night owls in Richmond.
Red Eye shares space with Sally Bell’s kitchen, just north of VCU’s campus. To create a buzz and future fan base before opening, Pleasants and his team handed out cookie samples at VCU’s James Cabell Branch Library, passed out business cards on campus and in bars, and cultivated a strong social media presence. Red Eye quickly garnered 4,000 likes on Facebook before it even sold its first cookie. That online following doubled within a few months.
“From the beginning, the concept had a lot of excitement about it. We said ‘late-night cookie delivery’ and people’s ears kind of perked up,” Pleasants says.
Red Eye continues to find innovative ways to market its made-from-scratch cookies, including cross-promotions with local restaurants through giveaways on Facebook. The tactics are working as the company has catered all kinds of events from weddings to corporate outings (including a donation of several hundred cookies baked for VCU’s resident assistants as they moved back onto campus this month), and their goodies can be found in local grocers such as Union Market, Urban Farmhouse and Harvest Grocery & Supply.
The Third Annual Yanchick Invitational Golf Tournament will begin with a 9:30 a.m. tee time Oct. 22 at The Club at Viniterra, 8400 Old Church Road in New Kent. Sponsored by VCU School of Pharmacy’s Inter-Fraternity Council, the tournament is a special fundraiser to provide scholarship support for pharmacy students.
The fee – which includes 18 holes of golf, carts, snacks, beverages, an awards lunch and door prizes — is $95 for alumni and friends and $55 for students. The opportunity to win bragging rights in competition with old friends and classmates? Priceless!
Register now or direct questions to Jasmine Davis (M.S.’10/H&S), development specialist, at (804) 828-4247.
VCU School of Pharmacy affiliate clinical professor Marcia L. Buck has been named president-elect of the American College of Clinical Pharmacy. She will assume the office during the 2015 ACCP Global Conference on Clinical Pharmacy in October. Buck is clinical coordinator for the Pediatric Pharmacy Service at University of Virginia as well as program director for the PGY2 Pediatric Pharmacy Residency Program. She has been named an outstanding preceptor by VCU School of Pharmacy and the U.Va. Pharmacy Residency Program.
VCU School of Pharmacy professor and alumna Patty Slattum (B.S.’85/P; Ph.D.’92/P; Cert.’92/AHP) is co-investigator for a $2.5 million, three-year grant from the U.S. Department of Health and Human Services’ Health Resources and Services Administration. The funds will support interprofessional geriatrics training from pre-clinical to practice levels, particularly in underserved areas, across Virginia.
Dean Joseph T. DiPiro (right) and assistant professor K.C. Ogbonna accept the Weaver Award on behalf of VCU School of Pharmacy.
In addition to picking up two national awards, VCU School of Pharmacy representatives helmed workshops, served as panelists, presented posters and took office during the American Association of Colleges of Pharmacy 2015 Annual Meeting in National Harbor, Maryland. Learn more.
School of Pharmacy alumna Rebeccah Collins was named 2014-15 Preceptor of the Year.
Six VCU School of Pharmacy alumni have been recognized by the school for their exemplary work as preceptors in 2014-15. Rebeccah Collins (Pharm.D.’00/P) was named Preceptor of the Year during the school’s annual Senior Banquet. Since then, five more alumni have been recognized individually with Outstanding Preceptor Awards: David Flammia (B.S.’94/P), Tana Kaefer (Pharm.D.’04/P), Margaret Rowe (B.S.’76/P; Pharm.D.’06/P), Joan Sok (Pharm.D.’99/P), David Wyatt (Pharm.D.’05/P). Learn more about all of this year’s winning preceptors.
A video created as part of the VCU School of Pharmacy’s C. Peter Magrath University Community Engagement Award nomination was recognized at the 68th Virginia Public Relations Awards. The nomination video, produced by University Marketing, won a Capital Award Award of Merit in the external video programs category. Watch the video here.
• Sallie Mayer has been named the School of Pharmacy’s first ASPiRE Faculty Fellow.
• Doug Sweet has been promoted to full professor.
• Benjamin Van Tassell received the School of Pharmacy’s 2015 Faculty Award for Excellence in Teaching.