VCU’s ‘changemaker in residence’ launches campaign urging people working to alleviate poverty to promise to be ‘sidekicks’

Master of Product Innovation students in VCU’s da Vinci Center take part in the Sidekick Manifesto social media campaign.

While visiting Honduras a few years ago as part of his work running a global development nonprofit, Shawn Humphrey, Ph.D., (M.A.’96/B) snapped a photo of a woman carrying water on her head, thinking the image would be perfect for his organization’s website.

The woman got angry. And, Humphrey realized, she had every right to be.

“It’s kind of a development trope. You see images like this on almost every nonprofit’s website. But I had taken her picture without permission, and she was understandably upset,” he said. “It made me ashamed that I did that. I didn’t use the photo, but essentially I stole her image. And, if she hadn’t said anything, I would have used it as part of [our organization’s] narrative or posted it on our website to try to raise awareness and funds for our work in Honduras.”

The humbling process of realizing he acted unethically prompted Humphrey to write what he calls the Sidekick Manifesto, a promise to support — and not attempt to lead — the efforts to alleviate poverty in communities around the world.

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