Sierra Semel, a second-year mechanical engineering student in the Virginia Commonwealth University School of Engineering, is constantly coming up with creative ideas for new products. Last fall, what started as an ordinary class assignment grew into an unexpected opportunity to see what it takes to bring an entrepreneurial idea to life.
The assignment required Semel and her classmates to submit an idea to OpenIDEO, a global community of innovative thinkers exploring solutions to problems through online challenges. Each challenge runs for several months at a time and focuses on a specific issue. This time, it was reducing food waste.
Drawing inspiration from personal experience, Semel laid out the initial plans for a mobile app called Expire.
“As a busy college student, I often lose track of exactly when I buy my groceries,” Semel said. “I wondered what would happen if, somehow, I could be alerted when the groceries I bought were about to go bad.”