Brandcenter students win prestigious Cannes festival competition for second year

Charged with connecting audiences to an idea from a global brand in a way not possible three years ago, a team of students from the Virginia Commonwealth University Brandcenter has won the prestigious AKQA Future Lions competition for the second year in a row.

Limah Taeb, Stanley Hines and Xia Du, all students in the Experience Design track, won the Future Lions award for “BoseNeuro 35,” an idea that uses neuro-technology to send mental commands to Bose headphones, allowing users to interact with music via brain wave technology sensors. Their idea was born from the insight that many people listen to music to help them focus and be productive. The brain wave sensors assess music preferences, allowing for personalized playlists to achieve peak mental performance and productivity.

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