Hollywood ‘cultural attache’ shares Zeitguide to advertising

Brad Grossman.  Photos by Thomas Kojcsich, University Marketing

Brad Grossman.
Photos by Thomas Kojcsich, University Marketing

If it weren’t for George Clooney, Brad Grossman might never have had the chance to be the guest speaker at the VCU Brandcenter’s special campaign launch edition of its Friday Forum speaker series.

Grossman, founder and CEO of cultural compendium Zeitguide, delivered “The Zeitgeist of Zeitguide: It’s what you need to know” to a packed Commons Theater last week as part of a series of events kicking off the $750 million Make It Real Campaign for VCU. With information overload growing daily, it’s almost impossible to keep up with the ever-changing cultural landscape. Zeitguide compiles what’s important so business leaders know what to read, why it’s important and how it can inform decision making.

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